The Right Art Gallery - Where to find One
The Right Art Gallery - Where to find One
Finding a new gallery on your art can be a daunting task for many artists rather than all artists obtain natural-sales-ability. But, the number one Cardinal Rule for any type of sales is sell yourself! Now how does one do that? - Cathedral City, Ca
First of all, honestly ask yourself a couple of important questions:
Am I ready for a gallery?
Is my art salable?
Is my art technically good?
Have I designed a recognizable style?
Do I have a cohesive body at work ready to display?
Have I had success selling my work in art/craft shows, out of your studio along with other non-gallery venues?
Do I have the time to fulfill the supply & demand of a gallery?
Do I own a website that showcases my art and knowledge? (This is not a must, but highly suggested)
Do I've got a portfolio, bio, resume & artist statement?
If your answers are yes, great - you might be ready to take the next thing toward finding the right gallery. In the event the answer is no, then tend not to put yourself in a vulnerable position. Approaching a gallery prior to being ready is kind of like placing a gangly teenager in modeling school. It's not going to help your self-esteem and it most likely will bruise your ego. Remain calm and hone your craft before the ugly duckling turns into a swan.Okay. So you are ready for a gallery. Inspire important to do-your-homework and think of where your artwork belongs inside the art market. That is easy to do and you'll start from home:
Flip through art magazines and consider gallery ads and also the artists they represent.
Checkout gallery websites to see if your work would be a good fit for the kids.
Talk to fellow artists and have them suggest galleries for you.
If you paint traditional floral still life paintings save time before approaching a gallery who specializes in contemporary abstract art.
On the other hand, all galleries are searching for that fresh artist to increase their "artists' stable" but - within a unique genre.
The next step is to step out and visit some local galleries locally or take a excursion to some galleries of your respective targeted art market. But, view the gallery through the eyes of an collector, not as a performer.
Watch and see how the staff greats and treats you.
Are they courteous and professional?
Walk through the gallery and scan the skill, look how it is hung and look the lighting.
Ask for a price sheet if available.
Be sure and obtain references on the gallery off their artists.
Try and visualize your art hanging within the gallery and see how it compares in quality for their other artists.
Searching for the ideal gallery is a technique of elimination.
The more galleries you visit and research, the greater informed you will be about creating the right choice. Now you have a quick list of galleries which are a good match and you're ready to approach a gallery. But, keep in mind that a successful gallery with an above average reputation gets inundated with a large number of artists' submissions every week. I keep in close contact with the galleries that represent me around the world. They all have stellar reputations and therefore they are flooded with artists' inquiries every week. So how do you make yourself stay ahead of the crowd?
Check your target gallery website and discover if they do have guidelines, follow them (or be a rebel and get it done your own way, nevertheless, you might get shut down). In case there are no guidelines you'll be able to try some of the suggestions below:
But, first more about Specific Gallery Requirements:
Some galleries, especially from the high end fine art market have specific submission requirements and policies. Usually artists must submit help review. This generally means an experienced portfolio of at least 10 slides, photos or transparencies or even a CD depicting recent works. Always send a self-addressed, stamped envelope or risk never seeing your material again.
The Portfolio Submission:
In the event you chose to send a portfolio straight away to your chosen gallery, make sure and follow the guidelines mentioned previously. Most artists today still simply send in a marketing package including a professional portfolio which often times get stacked in a pile and overlooked. Do not attempt and get too cleaver with all the presentation. Keep your portfolio tailored, professional and stuffed with your best work. It is just a good idea to follow up a couple weeks later with a call.
The Cold Call:
This is where you pick up the phone and call the chosen gallery and pitch yourself. Practice and have a notepad with your thoughts outlined so that you do not ramble. At this time, be ready to sell yourself while there is no artwork to disguise behind over the telephone. Here are a few hints to help you make that decision...
Check the gallery hours and exhibition schedule. If there is an event scheduled, help make your call at least weekly before or a week after the after the event. You minimize the risk of interrupting a busy and consumed with stress director.
It is best to produce phone calls either in the morning or following the day. This is when busy directors most generally are in their desks. And...call people during the middle of week.
Ask to talk to the Director. If he/she just isn't available ask when he/she will probably be available and do not leave an email. (You might not get a return call) So, you call back later.
Keep the conversation short, friendly and also to the point.
Introduce yourself, explain you are interested in their gallery, and briefly let them know a little bit about you and your art and that are used for a match on their behalf.
Follow up the conversation by having an email linking aimed at your web or attach a few jpeg pictures of your work - do that within a day so they remember you. Mention inside your email that if you may not hear back from them, you will check back - provide them with one to two weeks.
Or ask the gallery should they would prefer a portfolio, slides or a website to review
The Walk In:
Be ready to sell yourself. It is a more aggressive approach that can or cannot work - all depends on how attuned you feel with the director or owner. There won't be any set rules so expect to go-with-the-flow. Here are some ideas to help you take that step up the door:
Just like the 'cold call' look at the gallery schedule and make certain you are not interrupting a major event or busy time.
Hopefully you have done your homework and familiarized yourself using the gallery.
Look your best.
Ask to speak with the owner or director Be informed and demonstrate that you already know the gallery program.
Let them know why your projects is a good match.
Do not walk within paintings tucked below your arm - this looks desperate. Leave a business card with your website information or even a portfolio for their review.
Don't overwhelm them with too much information, leave them wanting more.
Walk together with a good attitude.
Now let us say they really like you and things have gone well...they may ask to have you signal them a few paintings for his or her approval - or they might ask to see some be employed in person. At this point (it's worked for many of my artist friends, particularly when they are on a excursion) have few small framed examples of your best work out in a vehicle.
Invite your targeted gallery to check out a current showing of the work. Many artists show their art is art/craft shows, restaurants, banks, design firms, frames shops as well as their own studios. If you are lucky enough to live in a community which has a possible gallery to suit your needs this approach might work. I suggest you send a printed invitation by having an image of your art towards the director followed up which has a phone call.
This is actually the best way of approaching a gallery. It has worked wonders personally in the past. If you network with artists, you most likely have friends with good connections. And yes, just like in Hollywood - it's individual preference know. Ask your artist friend to recommend you to definitely their gallery. Ensure that you have your friend send the crooks to your website or allow them to have a portfolio of your art. This will peak the gallery's curiosity about you. Within a week it really is up to you to follow through. Refer to them as and remind the gallery them to be recommended to you from your mutual artist friend. Following that, hopefully you can develop a working relationship.
The Gallery Request:
"If the mountain can't head to Mohammad, let the mountain come to Mohammad." What do I mean by that familiar, old statement? This is where the gallery approaches you! Yes, this does happen and has for me personally many times. But before you say, 'yes,' ensure that you check the gallery's references and business record. Should they measure up and look being a good fit, here is the best of all worlds. The gallery picked you. This means they are excited to indicate your work in their gallery -- and this can mean more sales.
The aforementioned suggestions are advice that I have compiled from my years just as one artist and talking with galleries and fellow artists. All of us have battle scars and war stories to share with, but I hope these ideas help in keeping your pain low. But, remember -- "If in the beginning you don't succeed, try, repeat the process," and "Don't be discouraged. It has been the last key in the bunch that opens the lock." - Cathedral City, Ca